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My Sustainability Beliefs

To be completely honest — I don’t believe fashion is truly sustainable. At the end of the day, I’m creating new products. The most sustainable way to shop is still buying vintage, thrifting, or choosing secondhand.

That said, I believe in creating with intention. I don’t design to follow trends or mass-produce clothing. Every piece I release is made to order, which helps eliminate overproduction and minimize waste. Your garment is made specifically for you — not sitting in a warehouse, not produced in bulk, and not discarded if unsold.

Additionally, all of our shipments are delivered via sea freight. While it’s slower than air shipping, sea freight generates significantly fewer carbon emissions, making it a more environmentally responsible option for global transport.

I also do my best to use natural fibers like 100% cotton whenever possible. In some cases, I may use synthetic blends — not to cut corners, but to enhance durability, reduce pilling, and help the garment last longer. Because in my view, longevity is sustainability.

My goal has always been to make pieces that last — designed with care, intention, and attention to detail. These aren’t throwaway clothes. They’re made to be worn, kept, and collected — like art.

- YITAI
Y.T.G.'s LinkedIn Page, where you can connect with the people who work at our company and apply for potential employment opportunities.