Pre-Fall 2020 Editorial

Embrace true individuality and celebrate self-expression. At YITAI, we believe in exceptional quality and creative designs that embody our message of complete originality. These eye-catching pieces are crafted with a sincere passion for wearable artwork that sparks conversation.

The YITAI journey began in 2016 when I was a senior in high school. I knew nothing about the fashion world, so I started to dive into learning and growing as an artist through self-teaching. I can still remember the transcendent moment of walking through Downtown LA in the summer heat carrying rolls of fabric for my first production run. That hope, ambition, and excitement of a wandering creative is still alive in the YITAI brand today.

PRE-FALL 2020 CAMPAIGN

PRE-FALL 2020